Sales Excellence

How do you absolutely maximize your profitable sales revenue in Canada? 

The main objective of this module is to help our clients access our Canadian MD&D sales excellence expertise to register the maximum possible profitable sales revenue from their sales operations.     

Consulting services available within this module are:

Development or optimization of

  • Overall sales strategy and planning excellence

  • Healthcare network or enterprise account level sales planning

  • GPO and procurement account level sales planning

  • Individual healthcare facility account level sales planning

  • RFP sales excellence

  • Sales opportunities funnel management excellence

  • Distribution & supply chain sales management planning

  • Territory design & planning

  • Sales comp design

  • Sales competencies and training management excellence



Overall Sales Strategy and Planning Excellence

Looking for an experienced partner with expertise in developing or optimizing overall sales strategy and plans for the Canadian MD&D market? You can benefit from our >25 years of MD&D expertise and >50 project experience driving profitable sales for medical device manufacturers of all types.

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Healthcare Network or Enterprise Account Level Sales Planning

In Canada it is now quite prevalent for healthcare facilities at municipal, regional, provincial, or national levels to come together and form integrated healthcare service delivery and purchasing networks. This is a ‘Win Big or Lose Big’ game and it is crucial for the MD&D manufacturers to understand and play this game well to win. Take advantage of our Canada MD&D market expertise and proprietary insights in this space to increase your chances of winning. 

GPO and Procurement Account Level Sales Planning

Canadian healthcare networks and individual facilities are increasingly procuring their medical devices through Group Purchasing Organizations (GPOs) and Shared Services Organizations (SSOs). For example, HealthPro, MedBuy, BC Health Authority Shared Services Organization, GACEQ, Sigma Sante, GACOQ, COHPA, Plexxus, 3S0, HMMS, TransForm, Mohawk MedBuy, SSW etc. are just a few of so many Canadian GPOs and SSOs.  This GPO and SSO landscape is constantly evolving and can be confusing even at the best of times. Take advantage of our deep strategic & operational expertise in this space and know how to play to win.  

Individual Healthcare Facility Account Level Sales Planning

Individual healthcare facilities and their stakeholders continue to play a crucial role for any medical device manufacturer even as the procurement and healthcare service delivery landscape consolidates. We help our clients adopt a balanced sales approach between individual and network stakeholders with an objective to maximize their profitable sales!  

RFP Sales Excellence

Is your team actively sculpting the RFPs much before they get released? 

Very often it might already be too late if you find out about the RFPs when they get released. We help our clients to take a proactive and consistent approach towards sculpting and nurturing RFP sales opportunities well in advance each and every time. We help our clients position themselves to win these important selling opportunities.

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Sales Opportunities Funnel Management Excellence

We help our clients’ sales teams and sales leaders manage the opportunities in their sales funnel in a consistent, easy to manage, and track fashion using our sales process excellence and sales automation expertise.   



Distribution & Supply Chain Sales Management Planning

We help our clients identify, manage, and nurture the most suitable Canadian distribution and supply chain partners crucial to drive profitable sales for our clients in Canada.  

Territory Design & Planning

We help our clients optimize their sales operations down to a territory level. For example, we help answer questions such as: 

  • How many sales territories should you have?  

  • Where? What size? 

  • What specific accounts should fall within each of these territories? 

Sales Comp Design

How should you design your sales team’s compensation plans to drive maximum engagement and profitable sales? 

Leverage our sales comp design expertise and experience to develop or optimize your Canadian sales comp plans. 

Sales Competencies and Training Management Excellence

Which sales competencies are most crucial in your sales team to deliver your business objectives?

How does your current sales team measure up on these competencies? 

How can you address any competency gaps in the most effective and efficient manner?

If you have any questions along the lines of ones mentioned above, we can put our Canadian MD&D sales expertise to good use for you to help drive your profitable sales.