Canadian Positioning & Value Proposition    

The main objective of this module is to help you create and communicate tailored value propositions that work in the Canadian market context.  

What hard evidence can you produce to demonstrate your medical devices’ clinical and economic value in Canada? 

How should you position your medical device(s) for maximum success in Canada? 

How should you tailor your global strategies to penetrate the Canadian market?   

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Consulting services available within this module are:

Development or optimization of tailored value propositions, custom Canadian healthcare ROI demonstration tools, and case studies focused on

  • Canadian healthcare system

  • Canadian senior healthcare leaders

  • Canadian economic stakeholders e.g. procurement, finance, and payors

  • Canadian clinical stakeholders 

  • Canadian patients and caregivers 

Canada has an intricate MD&D market ecosystem comprised of healthcare providers, federal and provincial policy makers, health technology assessment, market access bodies, group purchasing organizations, health regions, industry associations, Health Canada, public & private payors, insurers, advocacy groups, patients, and caregivers to name just a few. 

To succeed in the Canadian market, MD&D manufacturers need to craft impactful, Canada-specific value propositions that convey why Canadian healthcare facilities should pick their medical device(s) over alternatives. 

We can help in one or more of the following ways: 

  • Identify the various market stakeholders and customer segments that matter the most for you

  • Articulate what are the most important issues and drivers for your stakeholders  

  • Craft tailored value propositions and case studies for maximum market penetration