Key Success Factor #1: Tailor your plans for the unique Canadian MD&D market
Sometimes medical device manufacturers can assume that the Canadian market is not that different from other major markets they are familiar with, resulting in poor sales, lost valuable time and resources etc.
The reality is that for most medical devices, the Canadian market is highly unique and different from other major markets like the USA and Western Europe, on several dimensions such as:
Market access
Product reimbursement
Customer requirements
Purchasing processes
Pricing
Competition
Health system funding
Regulatory requirements
Post-market obligations etc.