Canadian Pricing Strategy

What should be your pricing strategy for the Canadian market?

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Canadian pricing, market, and procurement landscapes are intricate and quite unique with a plethora of factors to consider e.g. Canadian value creation chain, market access, reimbursement, provincial and federal differences, procurement rules, competitive factors etc. The stakeholders and market drivers can be complex and different in our market. 

You can make sure that no money is left on the table by optimizing your pricing for the Canadian market conditions. Through our industry standard and proprietary price optimization techniques, team expertise, and market insights, we have real world experience helping leading medical device companies realize millions of dollars in pricing project benefits. 

We have experience helping medical device manufacturers with pricing for both current and new products in Canada. We can do the same for you! 

At what price do you optimize your sales, profits, and market share?