Design and Concept Module

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The main objective of this module is to help our clients develop product design and specifications for medical or diagnostics device concept(s) that incorporate voice of the customer (VOC) and important market insights to realize sustained market success & dominance.   

Consulting services available within this module are:

  • MD&D voice of the customer (VOC)

  • Design specifications

  • MD&D device prototype design & development

  • MD&D device concept-market fit assessment

MD&D Voice of the Customer (VOC)

Through this service we help our clients understand and distill what is truly ground-breaking and important for their customers. These insights feed into the actual design process for the potential medical and diagnostics devices.     



Design Specifications

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As part of this service, we actively collaborate with clients’ cross-functional teams to translate market insights, voice of the customer, and any other client considerations into product design and specifications that guide the subsequent development work. 



MD&D Device Prototype Design & Development

Next step in our process is to design & develop MD&D device prototypes that incorporate the specifications and the input from the market and the client. 

 

MD&D Device Concept-Market Fit Assessment

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How good is the fit between your medical device concept(s) and the market requirements?  

Using real market insights, we will help you ascertain the nature and degree of fit between your medical device concept(s) and the customer and market requirements. We will answer important questions for you such as:  

  • What are the key requirements of various customer segments?

  • What is the customer feedback for the MD&D device concepts, prototypes, and finished medical device(s)? 

  • What strengths do customers perceive in your medical device(s)? What are the areas of improvement? 

  • How well do your medical devices match up with the customer & market requirements? 

  • How well do your competitors’ medical devices match up with the customer & market requirements?