Business Strategy & Marketing Excellence
Looking for an expert partner to develop or help refine your MD&D business & marketing strategy for Canada? You can count on us.
The main objective of this module is to ensure that our clients’ business strategy, go to market plan, marketing plan, sales plan, and actual commercial operations are all aligned and optimized with the market and with each other to deliver maximum Canadian market penetration.
Consulting services available within this module are:
Canadian Market Research
Business Strategy & Planning
Go to Market Planning
Marketing Strategy & Planning
Online Marketing Communications
Traditional Marketing Communications
Canadian Market Research
Our trained and experienced market researchers with deep expertise in the Canadian MD&D sector are ready to deliver any type of market research project (qualitative or quantitative, voice of the customer etc.). We generate the Canadian market insights needed to inform your strategy.
Business Strategy & Planning
With our team’s track record of helping MD&D manufacturers across diverse product and market segments, boosting business growth, and registering market beating performance, and our deep MD&D sector expertise, we specialize in developing business strategies and plans that deliver market beating success!
Go-to-Market Planning
Need a Go-to-Market plan to convert your strategies and plans into real sales and profits? Look no further. We have experience helping MD&D manufacturers of all sizes realize their business goals through our custom, market beating Go-to-Market plans.
Marketing Strategy & Planning
Count on our MD&D sector expertise and proven approach to craft the marketing strategy and the plan designed to deliver and over-deliver on your business objectives and significant above market growth. Review our MD&D project showcase for more information.
Online Marketing Communications
Looking for an online market presence that drives sales and customer engagement for you?
Looking for an online market presence that seamlessly integrates with your traditional marketing mix?
Take advantage of our online marketing expertise within the MD&D sector. We have experience developing, managing, and implementing Canadian and global websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email marketing, and Social media marketing campaigns that hit the bull’s eye!
Traditional Marketing Communications
Interested in integrating your traditional marketing channels with online presence to deliver a seamless, consistent, and productive brand presence?
Take advantage of our traditional marketing expertise within the MD&D sector developing, managing, and implementing tradeshow marketing, promotional items, print, large signage, and interactive electronic media campaigns that hit the bull’s eye!
Sections
CanSummit Canadian MD&D Accelerated Market Penetration System
Market Opportunity Assessment
Market Access Solutions
Business & Marketing Strategy Excellence
Value Proposition Excellence
Pricing Excellence
Competitive Strategy Excellence
Sales Excellence
Commercial Operations Excellence
Health Canada Regulatory Solutions
Interim Management & Custom Solutions