Idea to Innovation (I2I) Module

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The main objective of this module is to help our clients qualify potential medical or diagnostics devices development ideas in an effective and efficient manner.   

Consulting services available within this module are:

  • Innovation ideation facilitation

  • Market assessment and business case

Innovation Ideation Facilitation

Through this service we facilitate an organized, cross-functional ideation effort for organizations of all sizes. The goal is  to yield an idea hopper full of most promising potential ideas, ready for prioritization and qualification. 

Market Assessment and Business Case 

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We assess the global market potential and develop a custom business case specific to our clients’ medical device(s) markets and answer important questions such as:  

  • Is the market opportunity real? 

  • How big is the global market for your specific medical device(s)?

  • What is the expected market growth trend? 

  • Which potential customer segments are available? Which ones should you target?  

  • Who are your key competitors in the global markets?  

  • How can your company win in the market?

  • How profitable is the market going to be for your company?